Do you love what you see when you look in the mirror?

Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts — lips, legs, breasts — airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem. Is it any wonder that 80% of U.S. women are dissatisfied with their appearance?

Women and girls spend billions of dollars every year on cosmetics, fashion, magazines and diet aids. These industries can't use negative images to sell their products without our assistance.

Together, we can fight back.

Take a Look at the 2009 Love Your Body Calendar
The 2009 Love Your Body Calendar features unique art from the Love Your Body Campaign, health facts for women and ideas for action. Order online!

NOW Foundation Celebrates Love Your Body Day on Oct. 15
For over a decade now the National Organization for Women Foundation's Love Your Body campaign has countered the unrealistic beauty standards, gender stereotypes and sometimes harmful images imposed by media and advertisers with a simple but powerful message to women and girls -- Love Your Body.

NOW Foundation Announces Love Your Body Poster Contest Winners

View the 2008 winning poster entries, send an e-card with the designs, and learn more about entering your own submission.

National NOW Times: Love Your Body Campaign Urges Women to Question Beauty Ideals
Women and girls are continually bombarded with images from entertainment and advertising that help define our culture's beauty ideal. Fashion magazines, celebrity blogs and TV shows like Make Me a Supermodel continue to push girls and women to try unhealthy fad diets to achieve unrealistic body types.

Now Showing!

Sex, Stereotypes and Beauty:
The ABCs and Ds of Commercial Images of Women

This presentation illustrates and describes how advertisers and the media enforce unrealistic beauty standards, sexual ideals and gender stereotypes that girls and women are expected to follow. What is the impact of these images, and what can YOU do? Find out.