Do you love what you see when you look in the mirror?

Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts -- lips, legs, breasts -- airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem. Is it any wonder that 80% of U.S. women are dissatisfied with their appearance?

Women and girls spend billions of dollars every year on cosmetics, fashion, magazines and diet aids. These industries can't use negative images to sell their products without our assistance.

Together, we can fight back.

NOW Foundation Announces Love Your Body Poster Contest Winners
View the 2010 winning poster entries, send an e-card with the designs, and learn more about entering your own submission.

Unrealistic Images of Women Make Love Your Body Day More Important Than Ever
NOW Foundation is celebrating its 12th annual Love Your Body Day on Oct. 21. This campaign is a giant shout out to the fashion, beauty, diet and advertising industries: No more fake images! Show us real women, diverse women, strong women, bold women. And to the women and girls who are targeted by messages telling them that the key to success and happiness is manufactured beauty, we say: It's okay to "Be You" -- the true you is beautiful.

Now Showing!

Sex, Stereotypes and Beauty:
The ABCs and Ds of Commercial Images of Women

This presentation illustrates and describes how advertisers and the media enforce unrealistic beauty standards, sexual ideals and gender stereotypes that girls and women are expected to follow. What is the impact of these images, and what can YOU do? Find out.