Do you love what you see when you look in the mirror?

Hollywood and the fashion, cosmetics and diet industries work hard to make each of us believe that our bodies are unacceptable and need constant improvement. Print ads and television commercials reduce us to body parts -- lips, legs, breasts -- airbrushed and touched up to meet impossible standards. TV shows tell women and teenage girls that cosmetic surgery is good for self-esteem. Is it any wonder that 80% of U.S. women are dissatisfied with their appearance?

Women and girls spend billions of dollars every year on cosmetics, fashion, magazines and diet aids. These industries can't use negative images to sell their products without our assistance.

Together, we can fight back.

Unrealistic Images of Women Make Love Your Body Day More Important Than Ever
NOW Foundation is celebrating its 12th annual Love Your Body Day on Oct. 21. This campaign is a giant shout out to the fashion, beauty, diet and advertising industries: No more fake images! Show us real women, diverse women, strong women, bold women. And to the women and girls who are targeted by messages telling them that the key to success and happiness is manufactured beauty, we say: It's okay to "Be You" -- the true you is beautiful.

Celebrate Love Your Body Day October 21 2009!
Celebrate Love Your Body Day on October 21, 2009. Host an indulgence party, stage 'real women' beauty pageant, watch a thought-provoking movie, or promise to do more. Take our love your body quiz, and encourage your friends to do it, too. And don't forget to enter NOW's poster content! No matter how much time you have, you can find the time to love your body!

Oct. 19-23 is also Fat Talk Free Week. NOW Foundation is a sponsor of this event, organized by Delta Delta Delta.

NOW Foundation Announces Love Your Body Poster Contest Winners
View the 2009 winning poster entries, send an e-card with the designs, and learn more about entering your own submission.

Love Your Body: Campus and Community Actions
Check out some new and fun ways to talk about body image and self-esteem, including action ideas of all shapes and sizes in our new Love Your Body action kit!

Love Your Body 2010 Poster Contest
The National Organization for Women Foundation is hosting a poster contest to celebrate the Love Your Body Campaign. The grand prize winning poster will be used as part of a national campaign to challenge the media's use of violent, drug-addicted, starved, surgically-enhanced images of women and to fight against industries that profit from women’s dissatisfaction with their bodies. The deadline is December 1, 2009!

Now Showing!

Sex, Stereotypes and Beauty:
The ABCs and Ds of Commercial Images of Women

This presentation illustrates and describes how advertisers and the media enforce unrealistic beauty standards, sexual ideals and gender stereotypes that girls and women are expected to follow. What is the impact of these images, and what can YOU do? Find out.