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Love Your Body: Offensive Ads
Tired of advertisers peddling flesh and not product? Now's your chance to sound off to advertisers about the negative, dangerous messages they send to women and girls.
Nominate an advertisement for posting on this page, or collect signatures on this petition, then send it to advertising and marketing directors.
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Disability Awareness Initiative (Austria): Companies rarely feature people with disabilities in their ads. But you would expect a disability awareness campaign to get it right. Not in this case. Making the billboard look crumpled to mark the child with a disability? Totally unacceptable. |
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Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence." |
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Mitchum: There's nothing "sensitive" about a man who dupes his girlfriend into posing for his camera. |
Paul Mitchell: What?!? Even our hair has to be super skinny now? Come on! |
St. Pauli: A woman presented as a human beer bottle--now that should make you foam at the mouth. Once you've finished consuming her, should you just discard her like an empty beer botttle?
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Dfrnt: Couldn't they find a "different", less offensive way to market cell phone ring tones? |
Cesare Paciotti: Another fashion victim--literally, it appears. Designers sure do love to show off their clothes on fallen women.
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Gucci: This ad attempts to demonstrate a woman's "place" in the worldat a man's feet right below his...uh... Just don't stand up too fast, sister!
| Maker's Mark: What is it about selling alcohol that makes advertisers want to belittle and insult women... does it really make men feel more powerful? Don't answer that.
| Longchamp: This is an ad for luggage, right? And the nearly naked, bronzed woman is there because...? When creativity fails, insert sex.
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Dior: The text reads, "New! Dior Addict Lipstick to Die For...in 30 killer shades... Get
hooked. Now." Dior proudly uses the themes of addiction and death to sell lipstick, under the impession that the tactic is edgy and original. Not. |
Winston: Winston tries to convince young women how tough and cool they can be by smoking while waiting for a man. Hope he arrives soon ...before lung cancer sets in. |
Candies: This is too easy. Is that a space shuttle on your computer, or are you just happy to see me? This ad is so obvious in its "subliminal" message, it's sad. |
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Calvin Klein: Does this dress make me look fat? Exhibit A in why women think they can never be thin enough.
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Ralph Lauren Polo: Not to be outdone, Ralph offers that perfect look to wear while scratching your back on a tree while waiting for,
um...the stableboy? |
Brown & Williamson: Brown & Williamson appears to be marketing cigarettes to pre- teen girls with this ad that practically makes smoking look wholesome. Really not. |
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