Love Your Body Day
   'Everyone is Beautiful' - graphic designed by Kristine Osborne





 
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Love Your Body: Offensive Ads

Tired of advertisers peddling flesh and not product? Now's your chance to sound off to advertisers about the negative, dangerous messages they send to women and girls. Nominate an advertisement for posting on this page, or collect signatures on this petition, then send it to advertising and marketing directors.

Disability Awareness Initiative (Austria): Companies rarely feature people with disabilities in their ads. But you would expect a disability awareness campaign to get it right. Not in this case. Making the billboard look crumpled to mark the child with a disability? Totally unacceptable.

Disability Awareness Initiative (Austria): Companies rarely feature people with disabilities in their ads. But you would expect a disability awareness campaign to get it right. Not in this case. Making the billboard look crumpled to mark the child with a disability? Totally unacceptable.

Dolce & Gabbana ad showing a woman, fully clothed in a tight dress and spiked heels, lies on her back, hips raised as a bare-chested man holds her down and four other men look on.

Dolce & Gabbana: This ad is beyond offensive, with a scene evoking a gang rape and reeking of violence against women. In an interview, NOW Foundation President Kim Gandy said, "It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence."

Mitchum: There's nothing "sensitive" about a man who dupes his girlfriend into posing for his camera.

Paul Mitchell: What?!? Even our hair has to be super skinny now? Come on!

St. Pauli: A woman presented as a human beer bottle--now that should make you foam at the mouth. Once you've finished consuming her, should you just discard her like an empty beer botttle?

Cesare Paciotti advertisement

Dfrnt: Couldn't they find a "different", less offensive way to market cell phone ring tones?

Cesare Paciotti: Another fashion victim--literally, it appears. Designers sure do love to show off their clothes on fallen women.

Gucci advertisement Maker's Mark advertisement Longchamp advertisement

Gucci: This ad attempts to
demonstrate a woman's "place"
in the world—at a man's feet—
right below his...uh... Just don't
stand up too fast, sister!

Maker's Mark: What is it
about selling alcohol that
makes advertisers want to
belittle and insult women...
does it really make men
feel more powerful? Don't
answer that.

Longchamp: This is an ad for
luggage, right? And the nearly
naked, bronzed woman is there
because...? When creativity
fails, insert sex.

Dior advertisement Winston advertisement Candies advertisement

Dior: The text reads, "New!
Dior Addict Lipstick to Die
For...in 30 killer shades...
Get hooked. Now." Dior proudly
uses the themes of addiction
and death to sell lipstick, under
the impession that the tactic is
edgy and original. Not.

Winston: Winston tries to
convince young women how
tough and cool they can be
by smoking while waiting for
a man. Hope he arrives soon
...before lung cancer sets in.

Candies: This is too easy.
Is that a space shuttle on
your computer, or are you
just happy to see me? This
ad is so obvious in its
"subliminal" message, it's sad.

Calvin Klein advertisement Ralph Lauren Polo advertisement Misty advertisement

Calvin Klein: Does this dress make me look fat? Exhibit A in why women think they can never be thin enough.

Ralph Lauren Polo: Not to
be outdone, Ralph offers
that perfect look to wear
while scratching your back
on a tree while waiting for,
um...the stableboy?

Brown & Williamson: Brown
& Williamson appears to be
marketing cigarettes to pre-
teen girls with this ad that
practically makes smoking
look wholesome. Really not.

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